Where we're going

Our vision, purpose and values

Our vision

We want every person affected by breast cancer to get the best treatment, information and support.

Our role

To support, inform and influence.

Our values

Caring, person-centred, trustworthy and determined

Our unique expertise

Our combination of personal experience of breast cancer and clinical expertise underpins delivery of our work.

In 2010 we produced a document called Vision 2020, detailing plans for Breast Cancer Care in the decade ahead. Vision 2020 identifies seven areas where we will be concentrating our efforts to make lives better for people affected by breast cancer. These are shown in the diagram below.