Breast Cancer Care has celebrity Patrons and Ambassadors. 


Cherie Blair CBE QC has been a patron of Breast Cancer Care for nearly 20 years and has helped us raise our profile immensely during that time. Cherie regularly attends our annual London fashion show and our Carols By Candlelight event. She has a deep understanding of how breast cancer affects family and friends after her aunt passed away from the disease.

Professor Trevor Powles CBE became one of our patrons in 2003. As well as speaking at our Health Care Professionals conferences, he lends his support and expert knowledge to us on many of our campaigns and media activities.

Geri Halliwell has been a patron of Breast Cancer Care for more than 15 years, joining us in 2000 when she was still a Spice Girl, following a breast cancer scare of her own. Geri has helped us to raise thousands of pounds and has supported many of our campaigns including Pink Fridays and Tickled Pink. She has also hosted and performed at our annual London fashion show.

Joan, Baroness Bakewell DBE has her own personal experience of breast cancer after her sister sadly passed away from the disease. Joan has lent her support and tremendous expertise to the All Party Parliamentary Group on Breast Cancer and has frequently chaired events and debates for us. She became a patron in 2004.

Allan Leighton, business guru, has supported Breast Cancer Care since his time at ASDA when his colleagues chose Breast Cancer Care as their official charity. Since then, Allan has helped us raise millions of pounds through ASDA’s Tickled Pink campaign and has personally pledged to help us raise £1 million, donating the fees from his television and public appearances to us, as well as the proceeds from his book. He’s also gone the extra mile by running the London Marathon for Breast Cancer Care!

Professor Ian Smith joined us as a patron in early 2013. He is Professor of Cancer Medicine at the Royal Marsden and the Institute of Cancer Research, and also the head of the Breast Unit at the Royal Marsden. Professor Smith takes a keen interest in all areas of our work, from the Helpline to Moving Forward services, and has spoken at our annual Healthcare Professional Conferences.

Celebrity ambassadors

Kaye Adams is Ambassador for Breast Cancer Care Scotland. The broadcaster and journalist has supported our Glasgow services and participated in the Perthshire Pink Ribbonwalk numerous times. Kaye has also hosted The Show in Glasgow on many occasions.

Jonathan Ansell supports us in memory of his beloved aunt Brenda. In her honour, he has run the London Marathon and Manchester’s Electric Run, competed in a triathlon and sung his heart out at two fashion shows, as well as at our Carols by Candlelight Service at St Paul’s Cathedral. Jonathan has even sailed around the Isle of Wight competing in the Round The Island race and donated his winnings from Who Wants To Be A Millionaire? to us.

Alexandra Burke joined the Breast Cancer Care family in 2010 as she lost her aunt to the disease. She has, since then, undertaken a range of activities for us including singing the national anthem at Wembley Stadium, designing a t shirt and shoes for Dorothy Perkins, trekking Macchu Picchu and modelling as a Pink Lady for our Tickled Pink campaigns.

Vanessa Feltz has supported our work on Secondary Breast Cancer Awareness Day, as well as presenting live debates about the realities of breast cancer. Vanessa attends our London Fashion Show every year, regularly taking to the stage, and always nominates us to benefit from her television appearance winnings, which we are very grateful for.

Leigh Halfpenny became an ambassador for Breast Cancer Care Cymru in 2016 after a family member was diagnosed with breast cancer. Having been touched by this experience, Leigh wanted to get involved and help raise awareness about our work so that other families know where to turn when they need support. The British and Irish Lion and Welsh International's first event as an ambassador was a visit to the Royal Welsh Show. 

Denise Lewis OBE became an ambassador in 2005, supporting us in memory of her grandmother who had breast cancer. Denise is a regular face at our Pink Ribbonwalks and joins walkers on the routes. She has also hosted our London Fashion Show twice and fronted many of our fundraising and awareness campaigns.

Amanda Mealing has been involved with Breast Cancer Care from the moment she was diagnosed with breast cancer back in 2000. Amanda used our services to help her and her family cope with her diagnosis and became an ambassador in 2010. She has been an enthusiastic supporter of the charity, including running the London Marathon three times, presenting our nursing awards and Welsh Fashion Show, as well as giving numerous interviews championing our services.

Diana Moran has experienced breast cancer herself and understands how vital our services are. Many will know her as the fitness guru the Green Goddess and she has brought her health and lifestyle skills to support our Pink Ribbonwalks and the Pink Aerobics. Diana has also hosted our fashion show and donated many hours of her time as part of the Fashion Show Committee.

Mike Phillips joined us in 2015 as an Ambassador for Breast Cancer Care Cymru. He was first introduced to us at the Welsh Fashion Show in Cardiff. The former British and Irish Lion and Welsh International rugby player described meeting the models at the show as a humbling experience and he decided he wanted to help. Mike has climbed Mount Snowdon, attended events and supported World Cancer Day for Breast Cancer Care. 

Lisa Snowdon, whose grandmother and aunt both experienced breast cancer, has helped Breast Cancer Care in many ways, from joining our Pink Fridays campaign and designing t shirts to raise money to walking the Pink Ribbonwalk and encouraging people to be breast aware. Since joining us as an ambassador in 2005, Lisa has been a constant and passionate supporter of our work.

Meera Syal MBE has spoken openly about how her mother’s breast cancer diagnosis affected her, and has been an avid supporter of our fundraising, including Pink Fridays, and judging baking competitions for Strawberry Teas. Meera also attends our special events to lend her support whenever she can and most recently read at our Carols By Candlelight service.

Denise Van Outen’s first role as an ambassador was trekking legendary Macchu Picchu in Peru alongside her celebrity friends and six women who have had a breast cancer diagnosis. Since then, she’s taken part in events closer to home including a number of Pink Ribbonwalks, as well as the WomenOnly Richmond Run. Denise has also fronted our Tickled Pink campaign and accepted a cheque on our behalf from Dorothy Perkins for £3 million.


Jane Hinnrichs has supported Breast Cancer Care for nearly 20 years. Having had her own diagnosis of breast cancer in 1994 Jane became a volunteer on Breast Cancer Care’s Helpline in 1998 and subsequently a trustee in 2002. Jane was Chair of the Board of Trustees for six years and after stepping down in 2014 has continued to support as an Ambassador, representing Breast Cancer Care at numerous events and currently sits on The Show committee.