26 October 2018

Leading charity Breast Cancer Care has launched a skill on Amazon’s virtual assistant Alexa which shares life-saving information on the signs and symptoms of breast cancer with women across the UK, for Breast Cancer Awareness Month and beyond.1  

This tool is now available to guide women through a breast check, highlighting the eight most common signs and symptoms of breast cancer to look out for.

Developed with the charity’s expert clinical team, Breast Cancer Care hopes the tool will help women feel more confident about checking their breasts, and remind them there are changes aside from a lump, like a rash or nipple inversion, which can mean breast cancer.

Addie Mitchell, Clinical Nurse Specialist at Breast Cancer Care, says:

"We know a third of women in the UK aren’t regularly checking their breasts, so having Alexa on hand to guide them will help empower many with the confidence to build this potentially lifesaving habit into their routine.2

“Whatever your age it’s so important to get to know your breasts, and if you do spot anything unusual – be it a lump, redness or an inverted nipple - get it checked out by your GP. Anyone with any questions or concerns can call Breast Cancer Care’s expert nurses on 0808 800 6000.”

And for women diagnosed with breast cancer, the latest information, inspiration and tips from the charity’s end-of-treatment support app, BECCA, can now be read out in Alexa’s daily briefing. 3

These five articles, which come from the app’s carefully selected content, are designed to help women adapt to life after breast cancer. They can be on anything from managing long-term side effects and healthy eating, to empowering blogs by people who have had a breast cancer diagnosis.

Taking care of your breasts and the BECCA Daily 5 are now available as an Amazon Alexa skill. Search for ‘Breast Cancer Care’ in the Alexa Skills section of the Alexa app or Amazon website.

-Ends-

Notes to editors

  1. Users are able to extend Amazon Alexa capabilities by installing "skills" which are additional functionalities developed by third-party vendors.
  2. Figures from a YouGov Plc survey for Breast Cancer Care. Fieldwork was undertaken between 20-21 August 2015 online. Total sample size 2,126 UK adults, of which 1,104 women. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+)
  3. BECCA is the free-to-use pocket guide for women living beyond breast cancer. The app offers trustworthy and tailored information and support around all aspects of coping with the long-term impact of breast cancer. Bite-size tips - on topics like diet, exercise, fashion, body image and mental well-being – are delivered daily in a digital ‘deck of cards’ to help empower women to find new ways to face life beyond breast cancer with confidence. It can be downloaded from the App Store and on Google Play.

For further information, please contact:

Georgia Tilley, Press Officer, Breast Cancer Care

020 3105 3360 (out of hours 07702 901 334)

georgia.tilley@breastcancercare.org.uk

About Breast Cancer Care

Breast Cancer Care is the only specialist UK wide charity providing support for women, men, family and friends affected by breast cancer. We’ve been caring for them, supporting them, and campaigning on their behalf since 1973.

Today, we continue to offer a unique range of support including reliable information, one-to-one support over the phone and online from nurses and people who’ve been there. We also offer local group support across the UK.

From the moment someone notices something isn’t right, through to their treatment and beyond, we’re there to help people affected by breast cancer feel more in control. www.breastcancercare.org.uk