18 May 2017
Leading support charity Breast Cancer Care has today launched the first app of its kind to help people move forward after a breast cancer diagnosis and treatment.
The innovative Breast Cancer Care App (BECCA) provides trustworthy and tailored information and support for people trying to adapt to daily life once hospital treatment ends.
Bitesize tips are delivered daily to users as a deck of cards, letting them flick through ideas on topics like exercise, diet, hobbies and mental wellbeing whenever they want. They can then favourite the cards they are interested in and use these to support them in taking small steps towards approaching life after breast cancer with confidence.
The content of the app has been developed by Breast Cancer Care, with the support of healthcare professionals and women living with breast cancer to gain insight on the type of content needed. The charity found the content most women want is topical, breast cancer specific and sourced from other women with the disease.
BECCA has been rigorously tested with over 1,100 women along the way to ensure it provides the best possible experience.
Kim Hulme, 47, from Dartmoor, was diagnosed with breast cancer in May 2016. She has been testing the BECCA app since finishing treatment. She says:
“Living in a remote area, I felt cut off from support and was desperate for something I could access online. Going through breast cancer is absolutely terrifying, and when you come away from the rollercoaster of appointments and treatment, you find yourself staring at a blank canvas thinking ‘what now?’
“BECCA has been absolutely perfect for me. It has reminded me to look after myself and helped me change how I feel. For instance, I felt really nervous about exercise and needed to know how to get back into it slowly – the app has helped me do that.
“I have two small children, so I feel it’s really important that I find a way to move forward from what I have been through and enjoy life again. BECCA has really helped me to start living in the moment.”
David Crosby, Director of Services and Engagement at Breast Cancer Care, says:
“The people we support tell us that, when you’ve finished breast cancer treatment, getting back to ‘normal’ can feel like a huge mountain to climb. Many expect to be hugely relieved, but instead can feel scared about what lies ahead. For some, this is the hardest part of their breast cancer, even more difficult than the diagnosis itself.
“Around 691,000 people are alive in the UK after a diagnosis of breast cancer1, and the numbers are only set to rise. So it’s crucial we do more to reach as many of those who need support as possible, and make sure they know they’re not alone.
“The aim of BECCA is to help people feel healthier, happier and more ready to move on with life after a breast cancer diagnosis. We hope that, by providing people with the support and information they need in a way that fits into their everyday lives, we can give them a boost of confidence to live well after their treatment ends.”
The BECCA app can be downloaded now from the App Store, and on Google Play from next week2. Join the conversation with #CareApp
For further information, please contact:
Laura MacLeman, Press Officer, Breast Cancer Care
020 3105 3360 (out of hours 07702 901 334)
Notes to editors
1) The Rich Picture with Cancer, Macmillan Cancer Support, 2014
2) Versions of the app for both IPhone and Android have been built simultaneously. Due to different requirements in building apps for both platforms, Android will launch slightly later than iOS. Please contact us if you would like the link for Google Play sent to you when it becomes available to add to your story.
About Breast Cancer Care
When you have breast cancer, everything changes. Time becomes measured in appointments. The next scan. The next results. The next challenge.
At Breast Cancer Care, we understand the emotions, challenges and decisions you face every day. So, from the day you notice something’s not right to the day you begin to move forward, we’ll be here to help you through.
Whether you want to speak to our nurses, download our specialist information or connect with volunteers who have faced what you are facing now, we can help you feel more in control.
For care, support and information from day one, call us free on 0808 800 6000 or visit breastcancercare.org.uk