Breast Awareness Roadshow England

An image of the Breast Awareness Roadshow bus

We've been working in partnership with The Football Association to help make the nation aware of the signs and symptoms of breast cancer, as early diagnosis can save lives.

As part of this exciting partnership we launched our first ever Breast Awareness Roadshow on September 2, 2015. Starting in St George’s Park in Staffordshire, the roadshow toured 40 locations in England between September 2015 and April 2016 for 24 weeks across 95 event days, covering 4400 miles. Our co-branded breast awareness roadshow bus travelled to communities where awareness of breast cancer was low.

We visited local events, high street locations, supermarkets and places of worship with the aim of reaching more people than ever before with our vital breast health awareness information and support services. By taking our Breast Awareness Roadshow to areas that needed it the most we hope that more breast cancers will be detected earlier, when treatment is more likely to be life-saving. On board our roadshow bus we had trained Breast Cancer Care staff and volunteers, expert information, and also had a private space to call our Helpline. 


Watch our Breast Awareness video

Get to know the signs and symptoms of breast cancer by watching our breast awareness video.


About our partnership with The FA

As part of our two year partnership with the FA we've also launched #PassItOn – a campaign encouraging women to check their breasts regularly, to know what feels normal and to pass the message on. 

Find out more about our Charity Partnership with The FA.

Get the latest breast cancer updates